What started out as a good idea accidentally became a great cracker.

The Matzo Project is bringing a line of Brooklyn-Made, Miami-Grandma-inspired, actually-and-truly year-round matzo and matzo-adjacent products to an overlooked and outdated corner of the ethnic food aisle.

On a whim and a crumb, our founders and summer camp chums Ashley Albert and Kevin Rodriguez set out to make an alternative to a culturally beloved, but traditionally flavorless flatbread and instead, got a super-snappy, extra-sturdy, crazy-versatile snack.  

They’ve been connecting people across cultures, satisfying the most discerning of cracker-snackers and celebrating sassy, stylish grandmas the world over ever since.

Our versatile line of matzo flats, chips, bites, crumbs and soup raises the unleavened bar in the long-ignored Kosher aisle and breathes new life into the Deli section with unexpected humor and novelty.